Thoughts on: Purple Cow by Seth Godin

While being a short and sweet marketing book it’s main points could have been reduced to a few paragraphs: ▪️Classical advertisement is dead. Focus on people who are ahead of the curve; the Sneezers (aka. Influencers) who can give your product good word-of-mouth. ▪️Being Safe is Risky. Your product can’t be very good, it hasContinue reading “Thoughts on: Purple Cow by Seth Godin”