Thoughts on: โ€œThe Sellโ€ by Fredrik Eklund

Top ranking real estate broker Fredrik Eklund reveals all his secrets on how to sell you, your product and how to achieve success in life. Written as a guide to greatness mixed with autobiographical snippets it hooked me instantly. Mostly because of Fredrik’s colorful personality.

I truly enjoyed his personal stories and his positive outlook on life. .

The experienced reader of personal development books will recognize a lot of the concepts Fredrik writes about, but it is a great introduction for someone new to the genre.

As always, I have to pick something for immediate implementation in my own life from the books I read…because applied knowledge is power! ๐Ÿ’ช. This time it will be to find my own trademark or “gimmick”. Though, I might pick something more discrete than Fredrik “high kick” ๐Ÿ˜„๐Ÿ‘

3/5

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Thoughts on: โ€œBuilding a Story Brandโ€ by Donald Miller

Wow, this sucks! The book is just a long commercial for the authors other services and the concepts covered could have been a 15-page pamphlet.

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Wow, this is brilliant! Itโ€™s to the point, clear and actionable.

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Both these assessment are correct, depending how you look at it. But my intention when picking up this book was to learn something practical. And I did.

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You brands message should be simple, clear and, most importantly, packaged as a story where the customer is the hero.

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Many brands and marketers get some fundamental stuff wrong and puts the brand as the hero in their marketing instead of the customer.

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๐Ÿ“ Story in a nutshell:

โ€œA CHARACTER (customer) who wants something encounters a PROBLEM before the can get it. At the peak of their despair, a GUIDE (you) steps into their lives, gives the a PLAN (your product), and CALLS THEM TO ACTION. That action help them avoid FAILURE and ends in a SUCCESS.โ€

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๐Ÿ“ WRONG: An example of doing it wrong was Tidal, Jay-z music service. The marketing made whining artists the heroes of the story instead of focusing on the customers needs.

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๐Ÿ“ RIGHT: And example of doing it right is Apple with the Mac. The customer is the hero facing a problem; Complicated computers that stands in the way of the customers creative expression! Apple has a plan for our hero, the Macintosh computer.

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๐Ÿ“ Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

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When you finish this book, given youโ€™ve done the exercises, you will have a new brand script for your services or products that capitalize on the strength of storytelling (or on human weakness to stories, hehe!๐Ÿ˜ˆ). The book left me inspired and equipped for taking stuff to the next level!

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โญ๏ธ TAKEAWAY:

Since I donโ€™t really have a product to sell Iโ€™m going to use the story brand method to improve my website (hehe, will be quite easy judging from the state it is in). I will do this next week. Another takeaway is how uncomfortable selling things makes me feel. I have a really hard time with it.

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4/5

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