Thoughts on: β€œThe Sell” by Fredrik Eklund

Top ranking real estate broker Fredrik Eklund reveals all his secrets on how to sell you, your product and how to achieve success in life. Written as a guide to greatness mixed with autobiographical snippets it hooked me instantly. Mostly because of Fredrik’s colorful personality.

I truly enjoyed his personal stories and his positive outlook on life. .

The experienced reader of personal development books will recognize a lot of the concepts Fredrik writes about, but it is a great introduction for someone new to the genre.

As always, I have to pick something for immediate implementation in my own life from the books I read…because applied knowledge is power! πŸ’ͺ. This time it will be to find my own trademark or “gimmick”. Though, I might pick something more discrete than Fredrik “high kick” πŸ˜„πŸ‘

3/5

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Thoughts on: β€œBuilding a Story Brand” by Donald Miller

Wow, this sucks! The book is just a long commercial for the authors other services and the concepts covered could have been a 15-page pamphlet.

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Wow, this is brilliant! It’s to the point, clear and actionable.

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Both these assessment are correct, depending how you look at it. But my intention when picking up this book was to learn something practical. And I did.

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You brands message should be simple, clear and, most importantly, packaged as a story where the customer is the hero.

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Many brands and marketers get some fundamental stuff wrong and puts the brand as the hero in their marketing instead of the customer.

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πŸ“ Story in a nutshell:

β€œA CHARACTER (customer) who wants something encounters a PROBLEM before the can get it. At the peak of their despair, a GUIDE (you) steps into their lives, gives the a PLAN (your product), and CALLS THEM TO ACTION. That action help them avoid FAILURE and ends in a SUCCESS.”

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πŸ“ WRONG: An example of doing it wrong was Tidal, Jay-z music service. The marketing made whining artists the heroes of the story instead of focusing on the customers needs.

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πŸ“ RIGHT: And example of doing it right is Apple with the Mac. The customer is the hero facing a problem; Complicated computers that stands in the way of the customers creative expression! Apple has a plan for our hero, the Macintosh computer.

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πŸ“ Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

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When you finish this book, given you’ve done the exercises, you will have a new brand script for your services or products that capitalize on the strength of storytelling (or on human weakness to stories, hehe!😈). The book left me inspired and equipped for taking stuff to the next level!

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⭐️ TAKEAWAY:

Since I don’t really have a product to sell I’m going to use the story brand method to improve my website (hehe, will be quite easy judging from the state it is in). I will do this next week. Another takeaway is how uncomfortable selling things makes me feel. I have a really hard time with it.

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4/5

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