Cialdinis book is a must read for everyone. Whether you try to influence someone or want to avoid being influenced by others. To know the weaknesses of the the brains reasoning abilities is the best way to protect ourself against making bad decisions. This book is jam packed with amazing facts, science and stories that will change the way you see the world. My main takeaway is that I need to continue be on my guard for influence workers that try to exploit the brains cognitive biases. The fact that this book isn’t obligatory reading in schools is beyond my comprehension.
Find other amazing reads in my reading lists!
I did a “favorites of 2016” last year on my instagram and I thought it would be a good addtion to my blog. Good book recommendations are always relevant, right? The list for 2017 is coming soon but these books sure are worthy gifts for loved ones this holiday season!
Favorite Books of 2016 – Psychology
“Influence“ by Robert Cialdini (Audio / Paperback)
We are faced with tremendous amounts of decisions in our everyday life and if the brain didn’t use shortcuts to speed up the process we would be totally overwhelmed. The problem is that some of these shortcuts leads to irrational decisions and misjudgment. These are called cognitive biases, and trust me, marketers, salesmen and politicians are doing everything in their power to exploit them.
This book teaches you how to recognize the tricks influencers use in their persuasion and that knowledge help you recognize and compensate for biases before you make decisions.
A book that can’t be summarized, only highly recommend.
Read the full list with all it’s categories here!