Thoughts on: “Building a Story Brand” by Donald Miller

Wow, this sucks! The book is just a long commercial for the authors other services and the concepts covered could have been a 15-page pamphlet.

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Wow, this is brilliant! It’s to the point, clear and actionable.

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Both these assessment are correct, depending how you look at it. But my intention when picking up this book was to learn something practical. And I did.

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You brands message should be simple, clear and, most importantly, packaged as a story where the customer is the hero.

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Many brands and marketers get some fundamental stuff wrong and puts the brand as the hero in their marketing instead of the customer.

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📝 Story in a nutshell:

“A CHARACTER (customer) who wants something encounters a PROBLEM before the can get it. At the peak of their despair, a GUIDE (you) steps into their lives, gives the a PLAN (your product), and CALLS THEM TO ACTION. That action help them avoid FAILURE and ends in a SUCCESS.”

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📝 WRONG: An example of doing it wrong was Tidal, Jay-z music service. The marketing made whining artists the heroes of the story instead of focusing on the customers needs.

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📝 RIGHT: And example of doing it right is Apple with the Mac. The customer is the hero facing a problem; Complicated computers that stands in the way of the customers creative expression! Apple has a plan for our hero, the Macintosh computer.

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📝 Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

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When you finish this book, given you’ve done the exercises, you will have a new brand script for your services or products that capitalize on the strength of storytelling (or on human weakness to stories, hehe!😈). The book left me inspired and equipped for taking stuff to the next level!

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⭐️ TAKEAWAY:

Since I don’t really have a product to sell I’m going to use the story brand method to improve my website (hehe, will be quite easy judging from the state it is in). I will do this next week. Another takeaway is how uncomfortable selling things makes me feel. I have a really hard time with it.

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4/5

Review (4/5) – Get the Book!

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The Bible of Fake News. Thoughts on “Trust me, I’m Lying”.


This book left me humbled. I thought I was on top of my media game and was able to separate the wheat from the chaff, so to speak. I was wrong.

I knew the situation was bad, I even quit following “the news” 3 years ago because I thought it misrepresented reality to a larger degree than it represented it (and for the sake of my own my wellbeing), but Ryan Holidays confessions from his career as a media manipulator paints a darker picture than I could ever imagine.

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📝 The constraints of blogging create artificial content (shamings, planted stories, sensational speculations etc..), which is made real and impacts the outcome of real world events.

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📝 Trading up the chain: How to turn nothing into something! Send stories to small traffic hungry blogs with non-existing editorial standards and have them being picked up by bigger and bigger outlets until your fabricated story is national news.

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📝 “The world is boring, but the news is exciting. It’s a paradox of modern life.”

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📝 Top stories all polarize people. Threaten peoples belonging, belief or behavior and you will have a hit that will spreads!

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📝 The economics of the web has made it impossible to portray the complex situation of Detroit accurately. Photographs of abandoned houses was shared like crazy while photos of the same houses with it’s despairing residents included was “too sad to share”, creating less incentive for media. Simple narratives > complex realities.

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📝 On User Engagement: Provoke a person enough for them to be motivated to leave a comment. In the process of registering to be eligible to comment, a user has to go through up to 10 pageviews. That’s a lot of ads (and ad revenue!).

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⭐️ TAKEAWAY:

Sensational and fearmongering headlines has always made me sad. Understanding the structure and constraints of click-based media is essential. These structure explains almost everything they do. It’s the nature of the system.

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4/5

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