Cialdinis book is a must read for everyone. Whether you try to influence someone or want to avoid being influenced by others. To know the weaknesses of the the brains reasoning abilities is the best way to protect ourself against making bad decisions. This book is jam packed with amazing facts, science and stories that will change the way you see the world. My main takeaway is that I need to continue be on my guard for influence workers that try to exploit the brains cognitive biases. The fact that this book isn’t obligatory reading in schools is beyond my comprehension.
Find other amazing reads in my reading lists!
📝 Experiments: “It fun! Once you embrace the world of experimentation the world becomes a sandbox in which to try new ideas, ask new questions and to challenge the current orthodoxies.” 👌🏻
📝 “Don’t listen to what people say, watch what they do.”
There is a gap between the incentives people say they care about, and those that ACTUALLY changes their behavior. (Money and being like everyone else are powerful incentives, but we don’t like to admit it).
The book is filled with entertaining examples of how one can benefit from thinking unconventionality and out of the box, but as a whole it’s very shallow. If you want to improve your ‘ruling faculty’ you should read these instead:
🔥‘Influence’ by Cialdini
🔥 ‘Thinking Fast and Slow’ by D. Kahneman
⭐️ TAKEAWAY & 💭 THOUGHTS:
The book talks about knowing when to quit something and when to stick with it. Due to the Sunk cost fallacy we are prone to continue to spend money and time on endeavors we are already heavily invested in. Consider the the opportunity cost (what you have to give up in order to choose something else.) of what you do every now and then!
A while ago I quit studying Chinese. I was very serious about it and I spent some good money on teachers, books and language apps. But the biggest investment was in time. It was really hard to quit after hundreds of hours of practicing Hanzi characters and tunes (Chinese is not only hard to write, its impossible to pronounce too 😈). The sunk cost fallacy was strong. But it would be insane to continue, since I would probably have to study for the rest of my life to reach the level of a Chinese 5-year-old, and by that time everyone will probably have a Babel fish in their ears translating in real-time anyway.
So I quit! The opportunity cost was too high. I had too many other interest to pursue. I don’t regret it one bit!
What are you happy you quit? 🤔 Let’s make quitting sexy again! 😉
Photo credit: @ha77on (Instagram)
I did a “favorites of 2016” last year on my instagram and I thought it would be a good addtion to my blog. Good book recommendations are always relevant, right? The list for 2017 is coming soon but these books sure are worthy gifts for loved ones this holiday season!
Favorite Books of 2016 – Psychology
“Influence“ by Robert Cialdini (Audio / Paperback)
We are faced with tremendous amounts of decisions in our everyday life and if the brain didn’t use shortcuts to speed up the process we would be totally overwhelmed. The problem is that some of these shortcuts leads to irrational decisions and misjudgment. These are called cognitive biases, and trust me, marketers, salesmen and politicians are doing everything in their power to exploit them.
This book teaches you how to recognize the tricks influencers use in their persuasion and that knowledge help you recognize and compensate for biases before you make decisions.
A book that can’t be summarized, only highly recommend.
Read the full list with all it’s categories here!