Social media companies needs us to keep returning to them and to make this happen they collect data about us. That data is used to give us more of what engages us the most and in that way creating wealth for the platforms.
The problem is that what engages us most are content that evokes fear, anxiety and outrage. And that’s what we get!
📝 BUMMER Platforms: Service like Facebook, Twitter and Instagram are “driven by a business model in which the incentive is to find customers ready to pay to modify someone else’s behavior.”.
📝 A key point to remind yourself about: For services like a Facebook, we are the product, not the customer.
📝 We talk to our BUMMER connected products like they where humans, but it works even better if we do it in a way that makes you behave more like machines. (I.e. me interacting with my Google Assistant 😂)
📝 Podcasts are still not BUMMER. They are made by real people that are known to the listener. They are build on a sense of personality and context. It’s also harder for the listener to jump from one audio snippet to the next.
This short book only scratched the surfaces of the problematical issues social media brings to the table but does so in a good way!
If you want to get more depth with social media, clickbaiting and algorithms then read these books:
📖 Trust me I’m lying – Ryan Holiday.
Media manipulation and Fake news.
📖 21 Lessons for the 21st century- Y. Harari
How to live in a society of algorithms.
📖 The Shallows: What the internet is doing to our brains – Nicholas Carr
How the internet is changing the way our brains works.
📖 So you’ve Been Publicly Shamed – Jon Ronson
Social media and the renaissance of public shaming.
What book would you add to the list above? 🤔
Book Year in review with @chriserzfeld:
“This year, I read a lot of interesting books. One of those was “Behave” by Robert Sapolsky. I got a lot of insight into what makes humans tick, and how we are irrational, emotional and out of control creatures in an entertaining way so that book influenced me a lot.
📖 “Behave” – Robert Sapolsky
I also enjoyed “The Laws of Human Nature” by Robert Greene, which expanded my views on people and was a great book to read right after Sapolsky’s book.
📖 “The Laws of Human Nature” – R. Greene
Then I learned a lot from reading Carl Rogers and his book “On Becoming A Person”. Especially the first half of the book.
📖 “On Becoming A Person” – Carl Rogers
I highly recommend you check them out!
The key insights for this year must be those of neuroscience, behavior, psychology, and biology. We humans are not so rational and stable as we think we are. But if we can come to terms with the factor that our hormones govern our behavior, we can begin to catch ourselves when we are about to carry out an impulsive action and stop ourselves before we do something we will later come to regret.
I am looking forward to reading more about psychology, mythology, and human nature next year. I’m also looking forward to writing and publishing more blog posts. I am excited about work in general so that pretty much sums it up!
Thank you for reading, and thank you for supporting Bookstagram. We’ll talk soon. Take care.
Best regards// @chriserzfeld