Thoughts on: Purple Cow by Seth Godin

While being a short and sweet marketing book it’s main points could have been reduced to a few paragraphs: ▪️Classical advertisement is dead. Focus on people who are ahead of the curve; the Sneezers (aka. Influencers) who can give your product good word-of-mouth. ▪️Being Safe is Risky. Your product can’t be very good, it hasContinue reading “Thoughts on: Purple Cow by Seth Godin”

Thoughts on: “Building a Story Brand” by Donald Miller

Wow, this sucks! The book is just a long commercial for the authors other services and the concepts covered could have been a 15-page pamphlet. —— Wow, this is brilliant! It’s to the point, clear and actionable. ——- Both these assessment are correct, depending how you look at it. But my intention when picking upContinue reading “Thoughts on: “Building a Story Brand” by Donald Miller”