I did a “favorites of 2016” last year on my instagram and I thought it would be a good addtion to my blog. Good book recommendations are always relevant, right? The list for 2017 is coming soon but these books sure are worthy gifts for loved ones this holiday season!
We are faced with tremendous amounts of decisions in our everyday life and if the brain didn’t use shortcuts to speed up the process we would be totally overwhelmed. The problem is that some of these shortcuts leads to irrational decisions and misjudgment. These are called cognitive biases, and trust me, marketers, salesmen and politicians are doing everything in their power to exploit them.
This book teaches you how to recognize the tricks influencers use in their persuasion and that knowledge help you recognize and compensate for biases before you make decisions.
A book that can’t be summarized, only highly recommend.