Thoughts on: ‘Grinding it Out’ by Ray Croc

Ray Croc was a 52 year when he first met the McDonald brothers in San Bernardino, California. He was impressed with the operation they got going; and the French fries in particular. Ray had seen his fair share of restaurants in his days as a multimixer salesman, but this one was special. The limited menu, the affordable prices, the cleanliness. It was love! ❤️

Ray wondered why the brothers didn’t expand their concept, but the McDonald brothers where not men of such ambition. So Ray took on the expansion himself—and the rest is history.


📝 Ray Croc biggest contribution was the McDonalds franchise system.

📝 “Persistence and determination alone is omnipotent.”

📝 Surprisingly little drama. I feel the rise of McDonald’s has been a pretty smooth ride compared to other business stories I’ve read.

📝 They started to build restaurants after what they called a “monotony index”. The higher the degree of monotony in a town the higher the likelihood that a McDonald’s Restaurants success. Why? Less alternatives to spending the evening at the MD.

🍟 My best combo at the Golden Arches these days is to get a Spring Sallad and a McVegan burger. Wicked combo! 👌🏻

⭐️ TAKEAWAY:

Ray didn’t see his ideas as a grand designs but worked ‘from the part to the whole’. Perfecting every fundamental before moving on to the large scale idea. I wonder if this mindset could be helpful for those of us who are in the process of building Instagram accounts? Would it be beneficial to focus on perfecting one element at the time; pictures, captions, hashtags, timings etc..?


I’m thankful for this little memoir of the first 40 years of McDonald. Love it or hate it, MD is a company we have a some kind of relationship with.

3/5

What your favorite business memoir? 🤔

I think mine are ‘Shoe Dog’ and maybe..’Jack Ma’?!

Photo: @pedagogyofthefresh

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Mini Review – Our Oriental Heritage by Will Durant (Part 4) – The Far East

My longest book to date has reached its end, and this is just the 1st volume (out of 11) in the The Story of Civilization series by Will Durant. This last part focused on ancient China and Japan.

Was it worth it? We are talking about a 50 hour audiobook. Yes, I think so! Does the #sunkcostfallacy play a role in this answer? It probably does! I’ve suffered through a lot of dry talk about pottery and poetry to reach this point.


📝 The feet of girls at age 7 where compressed with tight bandages to prevent their further growth, so that the mature lady might walk with a mincing step erotically pleasing to the men.

In the prescence of a lady the word shoe was taboo.🦶 👠

📝 To know the ‘Dao’ is to surpress ones knowledge. “We have to forget our theories and feel the facts.”

📝 Confucianism: “Only in Christianity and in Buddhism can we find again so heroic an effort to transmute into decency the natural brutality of men.”

📝 Chinese civilization in 2 words: Philosophy and Porcelain.

📝 “Beards where small and always shaved, but seldom of the owner thereof.” oh, I cannot but LOVE Will Durants prose and elegant summaries of the smallest aspects of civilization. 😂

📝 Chinese writing: “The same character is read as different sounds and words in different localities.” I remember seeing Chinese and Japanese students, who where unable to communicate verbally, communicate through written messages when I studied in Japan. 🤯

📝 When the revolution raged they forgot the old sages words. “He who thinks the old embankments useless and destroys them is sure to suffer from the desolation caused by overflowing water.”


⭐️ TAKEAWAY:

“The accumulation of wealth in the hands of the minority is no doubt a universal and apparently unfailing concomitant of civilization.” We see this play out over and over again.

I’m still green but now I at least have a slight understanding of Confucianism and rudimentary understanding of the Chinese and Japanese culture and history.

3/5

Which books is the longest book you read? 🤔

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Thoughts on: “The Kybalion” by Three Initiates

I read this years ago and thought to myself: “There is something important here, but I’m not able to grasp it fullly yet.

3 YEARS LATER: Reading it again. Maybe the fault wasn’t with me after all? The 7 principles are solid and worthwhile, but the writing is piss poor and the pretense of being written by the mystical “Three initiates”, while in fact it’s very likely written by attorney and New Thought author W. Atkinson, doesn’t really fly for me.

It’s sparked an interest for Hermetism, but the book could have been a pamphlet. The repetition is awful and all the interesting angles are left unexplained with reasoning that it’s beyond the scope of the book or available only “to the ears of understanding.”


Here are some neat notes though 😊:

📝 The “I” observes the “me” that generates thoughts, ideas and images.

📝 The books touches the subject of creativity and how the “I” can WILL the “me” to work on a problem in a certain direction. I personally use this “trick” to delegate creative problems to my subconscious minds. I.e. coming up with a title for a speech, ideas for a posts or find solutions in areas I get stuck. Works like a charm (most of the time).

📝 The higher we rise in the vibrational scale the more obvious the illusionary nature of finite things become.

📝“The possession of Knowledge, unless accompanied by a manifestation and expression in Action, is like hoarding of precious metals—a vain and foolish thing.” We should keep this in mind as we learn. 👩‍🎓 👨‍🎓


⚖️ VERDICT:

Great and timeless concepts are shrouded in what feels like a forced veil of magic and secrecy with the intention to heighten the reading experience—the result is making confused writing even more confused.


💭 THOUGHTS:

I’m weird with New Age/wo wo-books. I dislike the Kybalion; I can’t muster up the energy to finish Power vs. Force—but still praise Dodsons “Level of Energy” and was blown away by learning about Spiral Dynamics. I don’t know what this says about me.


2/5

Which one of the 7 Principle do you resonate with? 🤔

What book do you want to re-read? 🤔

For more books just waiting to be read check out my Reading Lists.

Thoughts on: Educated by Tara Westover

A memoir. Likely one of the best I’ve read.

——

Tara grew up in a pious Mormon family lead by a survivalist father with a fondness for conspiracy theories. His plan was to be fully self-reliant and “off the grid” before the End of Days, an event he was sure to be imminent.

Tara’s story about finding her independence is a powerful one; a narrative so well-crafted I had a hard time putting it down even for my most basic maslowian needs.


📝 Her mother was trained to be a midwife. The idea was that she would deliver the grandchildren ones the family was “off the grid”.

📝 The Protocols on the Elders of Zion: A fabricated document, from 1903, of a secret meeting of powerful Jews planing world domination. Discredited, but it still spread anti-semitism and fueled conspiracy theorists for decades to come.

📝 She read Mormon doctrine in mimicry of a brother that left her for school. “In retrospect I can see that this was my education. The one that would matter.” “The skill I was learning was a crucial one; the patience to read things I could not yet understand.”

📝 Mother was a herbalist and energy worker: “Mother was marketing her product as a spiritual alternative to Obama Care.” Made bank! 💰


⭐️ TAKEAWAY:

It is fascinating how the object of concern for the conspiracy theorist change over time as each prophecy fail to deliver the end of days. When Y2K didn’t happened Taras father lost hope for a while, then the events of 9/11 filled that vacuum.


⚖️ VERDICT:

Now we run into trouble. What are we scoring here?! Our goal is to educate ourself about the human condition and learn how to live well in spite of it. The rating system gives and indication on how well a book meets that goal.

For our learning purposes it’s a good book (3). As a “beach book” it’s excellent! (4 or a 5). Pick it up during summer break (if you have the privilege to have one) then get back to your studies! 😉👨‍🎓👩‍🎓


3/5


⁉️ QUESTON:

Are there any books on the psychology of conspiracy theorists? AND What’s your thoughts on vaccines, Illuminati, Rothchilds, Aliens and government brainwashing? 🤔

Photo credit: @thebookunicorns

For more mind boggling read check out my Reading Lists.

Thoughts on: Everything is F*cked by Mark Manson

A book about hope. About our desperate chase for it. How easily it’s lost and what happens when we don’t have it; How to instill it, and how to overcome it.


📝 “Today appealing to the hopeless is easier than ever before. All you need is a social media account. Start to posting extreme and crazy shit and let the algorithm do the rest.”

📝 Intellectually understanding that we should change a behavior doesn’t help. “Emotional problems needs emotional solutions”. Being more empathetic to myself really helped me quit nicotine.

📝 “While pain is inevitable, suffering is always a choice.”

📝 “Science is singularly responsible for all the greatest invention and advances in human history.” It introduced the concept of growth. Before that the average human died in the same economic state she was born.

📝 Blue dot effect 🔵:

If we expect to see something, we start to see it even where there is none. This has terrible implications for almost everything.

“The better things get, the more we perceive threats where there are none and the more upset we become.” Being a victim of violence used to mean that someone physically harmed someone. Today some use the word violence to describe words that make them feel uncomfortable.

📝 In the lunchroom at the department store where I worked as a teen everyone would discuss shows that aired the night before on TV. We all watched the same tv-shows and sat on the same sofas. Social cohesion held the western societies together. Then the Internet came with endless options and varieties! Maybe we miss the old days?

(ps. Is this why people love Game of Thrones? Because it’s the last shared distraction we have?).

📝 “Most people avoid meditation like a kid avoiding homework.”


⚖️ VERDICT:

Unstructured, oversimplified and a thin overarching theme? Yes, at times. But I thoroughly enjoyed it and it opened my eyes to subjects and problems that deserve a closer look further down the road of my literary journey.

4/5


“…the only thing that can ever truly destroy a dream is to have it come true.” Have this happened to you? 🤔

Photocredit: @chandradyani_

For more excellent books, check out my Reading Lists.

Thoughts on: “The Power of Moments” by Chip & Dan Heath

The book does what it sets out to do and does it competently; It want to show how powerful moments- the moments that defines us and we remember for a long time – can change and elevate us. The Heaths breaks down why this is and how we can create more of powerful moments.


📝 The years between 15 – 30 has the most Moments. Probably due to novelty.

📝 Peak/End rule: Experiences are judged by two key moments; The peak and the end. Think about your last vacation. What do you remember from it?

📝 The Oddball Effect: Surprise stretches time. Novel moments are experiences as 36% longer than routine ones.

📝 “What did you fail at today?” A question for the family at the dinner table. Encourage to push yourself to stretch. An attempt to normalize failure.

📝 Try this! Next time you have a conversation, push intentionally beyond small talk. Make yourself vulnerable and be surprised by the results. Relationships don’t deepen naturally.

📝 Struggle together and strong bonds will be created. I just came off a challenging work project. Making RAGE2 (a video game) was one of the hardest things I’ve ever done. The experience turned mere collages into brothers and sisters.


⭐️ TAKEAWAY:

I got the recipe. Now I need to create more moments and better moments for myself and others.


⚖️ VERDICT:

I did not like this book, and I think it’s my fault. I have read to much about the subjects covered in this book already which makes a lot of the conclusions feel like common sense. BUT they probably aren’t if you are new to books on positive psychology, communication, leadership.

If you’re a new reader and want to create better relationships and be a better leader than this is a good starting point!


3/5

Photo credit: @kanoilab


Are you too suffering from diminishing return when reading certain genres? 🤔

Find the best books I’ve ever read in my Reading Lists.

Thoughts on: “The Rise of Theodore Roosevelt” by Edmund Morris

Theodore Roosevelt was a force of nature. I have never heard of a man of such industry before. The book covers his early years, from birth to becoming President of the United States. Whether you are into politics or not, this book is truly fascinating. Building himself up from a weak, sick-looking boy with terrible asthma to a force to be reckoned with.

He had a relentless passion for learning (the guy read all the time and at insane speeds). This is a more exciting origin story than anything Marvel or DC comics ever produced.

⭐️ TAKEAWAY: My takeaway from this book is that life is long. Long enough to accomplish great things if you use your time well.

——

5/5

For more insightful read, check out my Reading Lists

Thoughts on: “The Sell” by Fredrik Eklund

Top ranking real estate broker Fredrik Eklund reveals all his secrets on how to sell you, your product and how to achieve success in life. Written as a guide to greatness mixed with autobiographical snippets it hooked me instantly. Mostly because of Fredrik’s colorful personality.

I truly enjoyed his personal stories and his positive outlook on life. .

The experienced reader of personal development books will recognize a lot of the concepts Fredrik writes about, but it is a great introduction for someone new to the genre.

As always, I have to pick something for immediate implementation in my own life from the books I read…because applied knowledge is power! 💪. This time it will be to find my own trademark or “gimmick”. Though, I might pick something more discrete than Fredrik “high kick” 😄👍

3/5

Find more book worth reading in my reading lists

Thoughts on: “Abundance” Diamandis & Kotler

Exponential technology has the potential to create a world of abundance. Did you know that aluminum was the most valuable of metals back in the day? Now we use it for disposable cans. This book covers exponentials that will shape the near future. Including computing power, nano science, microbiology and 3D printing to name a few. It’s written to get people aware and excited about the future in a world where mass media predicts the end of the world. My main takeaway is to try to recognize how quality of life for almost everyone is steadily improving with the help of human ingenuity–and try to battle some of my tendencies towards a “scarcity” thinking.

5/5

Find other fascinating reads in my reading lists!

Thoughts on: “Give People Money” by Annie Lowrey

The idea behind Universal Basic Income (UBI) is a simple one; Give People Cash! Enough to live on—maybe not well, but enough —every month, for a lifetime. No strings attached. Let people pay for rent, invest in a business idea or buy heroin. Doesn’t matter.

In one strike you would end poverty. This is interesting stuff!

📝 Some Arguments for a UBI:

– More women would afford leaving an abusive partner.

– Increase bargaining power for workers.

– Keep the masses afloat in a jobless future.

📝 Luddite fallacy: The idea that machines are going to eliminate work. It has been around for decades. And been proven wrong many times. Is it different this time?

📝 It has been proven again and again that giving people cash doesn’t have any impact on people’s propensity to work.

📝 “Cash is universally useful.” Charity programs can be counterproductive as it gives shoes to people who already have shoes and actually need something else. Foreign aid clothes can disrupt the local clothing markets etc..

📝 It’s going to be expensive.. but it’s not even close to impossible.

I loved to finally dig into this subject as the idea of UBI fascinates me to no end. Unfortunately there is not much data on I it will actually work. There are a lot of experiments going on throughout the world and only time will tell if it works.

The book is alright but the concept is great! A solid introduction to the subject.

Here are a few other books about UBI to choose from:

📖 Utopia For Realists 📖

📖 Inventing the Future 📖

3/5

Photo credit: @rewritethestory

Find other fascinating reads in my reading lists!