The Bible of Fake News. Thoughts on “Trust me, I’m Lying”.


This book left me humbled. I thought I was on top of my media game and was able to separate the wheat from the chaff, so to speak. I was wrong.

I knew the situation was bad, I even quit following “the news” 3 years ago because I thought it misrepresented reality to a larger degree than it represented it (and for the sake of my own my wellbeing), but Ryan Holidays confessions from his career as a media manipulator paints a darker picture than I could ever imagine.

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📝 The constraints of blogging create artificial content (shamings, planted stories, sensational speculations etc..), which is made real and impacts the outcome of real world events.

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📝 Trading up the chain: How to turn nothing into something! Send stories to small traffic hungry blogs with non-existing editorial standards and have them being picked up by bigger and bigger outlets until your fabricated story is national news.

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📝 “The world is boring, but the news is exciting. It’s a paradox of modern life.”

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📝 Top stories all polarize people. Threaten peoples belonging, belief or behavior and you will have a hit that will spreads!

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📝 The economics of the web has made it impossible to portray the complex situation of Detroit accurately. Photographs of abandoned houses was shared like crazy while photos of the same houses with it’s despairing residents included was “too sad to share”, creating less incentive for media. Simple narratives > complex realities.

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📝 On User Engagement: Provoke a person enough for them to be motivated to leave a comment. In the process of registering to be eligible to comment, a user has to go through up to 10 pageviews. That’s a lot of ads (and ad revenue!).

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⭐️ TAKEAWAY:

Sensational and fearmongering headlines has always made me sad. Understanding the structure and constraints of click-based media is essential. These structure explains almost everything they do. It’s the nature of the system.

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4/5

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Thoughts on: “Turning Pro” by Steven Pressfield

This book is about the struggle against Resistance that keeps us from pursuing our creative endeavors.

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It is this Resistance that makes us hate ourselves, and that breeds undirected discontent.

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The world is made up of amateurs and professionals. They are both dealing with the same material (the pain of being human and struggle of self-sabotage), but they have fundamentally different approaches on how to deal with it.

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The amateur dreads becoming who she really is because she fear that this new person will be judged and rejected by the tribe.

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The amateur replaces ambition with addiction. Drugs, alcohol and other distractions; like drama, social media, porn, the news, food keeps the amateur from doing the actual work required.

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When we turn pro people will attempt to make us feel guilty for the change we are undergoing. Sacrifices will have to be made and habits will shift.

When we turn pro we face our fear.

When we turn pro, everything becomes simple. Turning pro is a commitment to do the work.

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📝 “Our work is a practice. One bad day is nothing for us. Ten bad days are nothing.” Because we are pros.

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📝 The amateur identifies with his ego. That’s why he is terrified. He competes with others and rates himself in relation to others.”

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📝 “Krishna said we have the right to our labor, but not the fruits of our labor. He meant that the piano is its own reward, as is the canvas, the barre and the movieola”

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⭐️ TAKEAWAY: The amateur dreads becoming who she really is because she fear that this new person will be judged and rejected by the tribe. But the fact is that nobody gives a shit and there is no tribe. People are to caught up in their own bullshit to care. Realize this and you’re free to do what the fuck you want.

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Fantastic book! Your will save yourself time and effort by underlining what you find unimportant, rather than the other way around! 😀👌🏻

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5/5

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