Thoughts on: Oversubscribed by Daniel Priestley

Being oversubscribed is about having more customers than you could possibly serve. Why would you want to be in that position? Don’t you want to be able to serve every possible client and make every $?
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Not necessarily. Being oversubscribed allow you focus on the clients you already have and spend less time hunting new ones — freeing up valuable time for you to innovate your business.
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Happy clients will rave about you and the limited supply of your product will make it more desirable; People will line up to do business with you!
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This book goes through both the theoretical and practical aspects for setting up oversubscribed business.
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📝 “It’s the tension of high demand and limited supply that creates the opportunity for profit.”
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📝 “Your value is much higher than you think to a small number of people.”
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📝 “Lean into the discomfort of how much there is to be done.” Business is hard. This is good news for you. It keeps the wannabes and posers away.
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📝 “Give away ideas, charge for implementation.” Information is cheap these days.
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📝 Question to consider: How many customers do you need per year and how much do they need to pay?
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📝 Question to consider: What “special edition” can you make of your product?
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⭐️ TAKEAWAY:
“Focus on your new paying customers instead of immediately looking for new ones.” Make your current clients happy, beat their drum, share their success stories, and they will sell your product for you.
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⚖️ VERDICT:
This is now my favorite marketing book and it will be my map and compass going forward in business.
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5/5
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⁉️What’s your side hustle?⁉️

Thoughts on: When Breath Becomes Air by Paul Kalanithi

He laid down on the floor of the hospital corridor as security guard approached.
-“Sir, you can’t lie down here.”
-“I’m sorry”, I said, gasping out the words. “Bad…back…spasms…”
-“You still can’t lie down here, sir.”
-“I’m sorry but—IM DYING FROM CANCER!””
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David was just arriving at his destination. Years of study followed by excruciatingly long hours of residency was suppose to pay off in high salaries, a big house and fulfilling work at the cutting edge of neuroscience. Instead he got terminal cancer.
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📝 “If the unexamined life was the not worth living, then is the un-lived life worth examining?”
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📝 His WHY:
“What makes life meaningful enough to go on living.”
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📝 “In residency there is a saying: the days are long but the years are short.” 😂
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📝 “To study philosophy is to learn how to die” – Montaigne 🧐
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📝 “When Breath Becomes Air is in a sense unfinished. Derailed by Pauls rapid decline. But that is an essential component of its truth. Of the reality Paul faced.” He wrote relentlessly in his last months. What fueled this? Had his found a new passion? Or was this a causa sui project: A vessel that could create meaning beyond his own life? A way of coping with the terror of death?
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⭐️ TAKEAWAY:
Let’s say that in order reach a goal of becoming a full-time philosopher we have to resolve our financial situation in a way that money becomes a non-issues. Does this mean that we do best to by spending 100% of our efforts towards our goal of financial freedom? Or are we better off doing 20% philosophizing while we build our wealth? This way it takes longer to reach our finances goals, but at least we get some philosophizing done in the case that death comes early. 🤔 💀
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⚖️ VERDICT:
This was a good memoir that put me in a reflective state of mind. If you are in the medical field it’s connect even more!
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3/5
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⁉️What memoirs are on your to-read-list⁉️
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📸: @joshuasavage (Instagram)

Thoughts on: Rejection Proof by Jia Jiang

Is fear of being judged and rejected holding you back from greatness?
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In this book we get to follow Jia Jiang crazy rejection journey to desensitize himself and build resilience through an experiment he called: 100 Days of Rejection.
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The idea of rejection therapy is simple but powerful: get rid of fear of rejection by putting yourself in situations where you are very likely to be rejected. Do it on a regular basis. The frequent exposure to rejection is meant to desensitize you from the pain and shame rejection often bring.
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📝 “…people who, like me, viewed rejection as something so painful, so personal, and so negative that they would rather not ask for things, rather conform to the norm, and rather not take risks just to avoid the possibility of rejection.

📝 ”The worst part is that the “what if’s” that lingered in their mind were often caused by themselves because they didn’t even ask or didn’t even try.”

📝 The most common regret of the dying: “I wish I’d had the courage to live a life true to myself, not the life others expected of me.”
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📝 As we grow older we learn that we can’t always get what we want. But sometimes the pendulum swings to far and we get overly careful and timid. “When the time is right” we will ask, but the “right timing” never comes.
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📝 Use rejection as a tool to learn, adopt and improve.
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⭐️ TAKEAWAY
By doing rejection challenges myself I realized that rejection and judgment was a bigger issue for me than I originally thought. I also quickly learned that exposure to rejection quickly builds confidence and lessen the fear. Furthermore I was surprised with how many say “Yes” when you ask. How much have I missed out on because I didn’t dare to ask?!


⚖️ VERDICT:
The book is not a masterpiece. It feels like a collection of blog posts and writing style didn’t speak to me. But the idea of voluntarily seeking out rejection to build resilience and crush fear is powerful. Well, as long as you not just read about it, but take action that is!
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2/5
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⁉️Are you your biggest obstacle sometimes?⁉️

Thoughts on: Raising Lions by Joe Newman

Children of today are confident and powerful, This calls for powerful boundaries.
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The phase of Omnipotence (14 months to around 2 years) is when children haven’t yet discovered that others have willpower too. A stage of conflict. .
Today’s children exits this phase less fully than previous generations. The longer a child stay in this phase after the age of 3 the higher the risk of developing behaviors what could be diagnosed as a disorder. Something we in the west likes to threat with chemicals. 💊
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Joes doesn’t think this have to be the case. Instead should coach kids through the omnipotence phase by setting firm boundaries with clear consequences.
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📝 “This is just the way he/she is.” Maybe not. Look at the childs environment. Is there anything that encourages the child’s behavior? How are the adults acting?
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📝 “The accumulation of so many moments when adults has yielded their wishes and desires to the wishes and desires of the child results in an imbalance towards children developing power over connection.”
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📝 Rather small consequence immediately, than big consequences in the future. A 1-min pause now is a better consequence than canceling a cinema visit next week.
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📝 Children need to learn to deal with the frustrations of not getting what they want.
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📝 If your home is a place of unlimited choices, then don’t be surprised if your kid doesn’t like school!
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📝 “Giving children choices about some things is fine. But there should be many things during a child’s day when they don’t have a choice.”
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📝 It’s common to reason too much with toddlers. For toddlers action mean more than words.

💥 IMPLEMENTATION:
I picked up this book because I looked help me with some issues I had with my 4 year old sons behavior; Not listening, hitting and throwing tantrums for not getting what he wanted.
I used the technique from this book— the action-consequences, pauses, and even holding when my son threw real tantrums. It really worked and we have a much calmer home situation now. Most importantly, my son seems more calm, happy and confident. 😀


⭐️ TAKEAWAY:
The parents job is to make sure inappropriate behavior has no reward. Be the coach not the opponent. Most importantly: “Always do what you say, 100 percent of the time”.
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⚖️ VERDICT:
To the point and filled with great examples. A worthy read for parents and teachers who struggle with behavior problems. But be aware: I’m easily impressed, especially when it’s the first time I read something in a new genre. I guess if this book worked in -8 years or so 18 years or so!😂 .
4/5
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⁉️Do you have children?!⁉️
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📷: @nixiegraham

Thoughts on: Stillness is the Key


Holidays keys to stillness has been inspired by the wisest people and the best of literature, and gives prime examples of people who embodies them—and those who fail to do so.
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There is not anything new here. Rather the opposite is true. The sources he draws from are old, even ancient. But the book doesn’t feel dated. Instead it feels timeless and yet very applicable to our modern life.
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⭐️ FIND STILLNESS ⭐️
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📱Limit Your Inputs:
Napoleon was always weeks behind on his mail. He was surprised how many urgent problems had already been resolved ones got to them.
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📖 Read Deeply and Regularly:
Tolstoy: “I cant believe how some people can live without communicating with the wisest people who ever lived on planet earth.”
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💪🏻 Act Bravely:
“High minded thoughts and inner work is one thing, but all that matters is what you do”. The health of our spiritual ideals depends on what we do with our bodies in moments of truth. I need to work on this one…
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👁 Be present:
“Be present. And if you have had trouble with this in the past, That’s ok. That’s the nice thing about the present, it keeps showing up to give you a second chance.”
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🔁 Rituals
“A master has a system, a master turns the ordinary into the sacred. And so must we.”
What’s rituals are sacred to you? What systems keep you on track?
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🌅 Notice Beauty:
there is beauty in..”a floor filled with a kids toys arranged in the chaos of exhausted enjoyment.” This mindset will come in handy on my parents leave. 😂
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🏕 Solitude with Purpose:
Take some time to be alone with important work, or just to study a subject deeply, or ponder? 💥 Action: Booked my next Reflection Week for Sep.
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📦 Get rid of stuff!
Reducing your needs to zero, and you are truly free; and nothing can be taken away from you. (But don’t go full Diogenes!)
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🤤 Beware of Desire:
Desire is like a hydra; satisfy one, and two more grows in its place.
Epicurus: “Nothing is enough for the man to whom enough is too little.”
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⚖️ VERDICT:
To be re-read yearly. It snapped me out of the busyness of everyday life and provided perspective to my priorities.
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4/5
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⁉️How do you cultivate stillness in your life?⁉️
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📸 @veraciousreader (Instagram)

For more reviews and book tips check out my reading lists

Thoughts on: “The Drunkard’s Walk” by Leonard Mlodinow

There were two chance events that stood out to me that night I waled out of the murky cellar bar in central Stockholm where I had discussed this book with four other non-fiction junkies.

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The 1st coincidence was that during the cause of reading the book, one of the group members had unknowingly ended up at a family dinner with the author. Only when seeing the book in the household, and mentioning she was reading the book, the fact became obvious.

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The 2nd coincidence was that during

a discussion about the properties of true randomness—it’s tendency towards repetition- another attendee showed a tattoo he had made all over his left arm, displaying long slithering snake of quantum generated random 1:s and 0:s.

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What are the odds of that? 🤷‍♂️

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📝 Regression toward the mean:

In any series of random events an extraordinary event is most likely to be followed, due purely to chance, by a more ordinary one.

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📝 Randomness clusters: here is a random series of 1:s and 0:s. Notice the repetition. Let’s say you are a reasearcher and get random numbers to work with and you end up with a sequence with overwhelming repetition. This is not unlikely. When do you start to doubt the randomness of the sequence?

0 0 0 1 0 0 0 0 0 0 1 0 0 1 0 0 1 1 1 0 1 0 0 0 1 1 1 0 0 1 0 0 0 0 1 0 1 0 0 1 1 0 1 0 0 0 0 1 1 1 1 0 1 0 1 1 1 1 1 1 0 1 0 1 0 1 0 1 1 1 0 1 1 0 1 0 0 1 1 1

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📝 “If you want to succeed; double your failure rate.” – Watson

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📝 Apple had to make their iPods shuffle function less random because people experienced getting the same song twice as ”un-random”.

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⭐️ TAKEAWAY:

Since chance seems to play a bigger role in life than we like to admit, the number of chances you take and the number of opportunities you seize matters.

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⚖️ VERDICT:

The basic concepts of randomness is laid out in this books and how they are often overlooked. We are also served a great history of how the science of probability evolved.

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I recommend this book if you enjoy the work of Nassim Taleb and/or find joy in logic and math problems. Suitable for an aspiring know-it-all!

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3/5

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⁉️ How do you maximize exposure to “luck” & chance?⁉️

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Photo: bombsaway_

For more great books and reviews: check out the Reading Lists.

Thoughts on: Atomic Habits by James Clear

Let’s face it, successful people and unsuccessful people have the same goals. It’s the systems and strategies you put in pace that makes the difference between the two.

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“You don’t rise to the level of your goals, you fall to the levels of your systems.”

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James Clears book is the ultimate guide to the WHYs and HOWs of those systems.

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🎭 IDENTITY:

Improvements are only temporary until they become who you are. You are not just going to read a book; you are going to become a reader. You are not going to run a Marathon; you are going to become a runner.

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🏞 ENVIRONMENT:

Make bad habits difficult to perform and good habits easy: prep your gym bag the day before and put by the front door. Bring a book everywhere you go. Move candy and snacks from the kitchen to the cellar. Remove the batteries from the remote after watching tv if your struggle with bingeing.

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🚦 SYSTEMS:

Stack new habits on top existing ones! “After I brush my teeth, I floss”

“After I finish’s my morning coffee, l journal for 5 min.”

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🔁 REPETITION:

Don’t ask yourself HOW LONG it takes to build a habit but HOW MANY TIMES it takes to build a habit. Start small and get the reps in.

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📈 PROGRESS:

One of the most satisfying feelings is to make progress. Habit trackers and other forms of visual measurements can make your habits more satisfying by providing clear evidence of your progress. “Don’t break the chain”: Instagram is a habit tracker for me (“visual reading progress”) and to keep a streak alive (“posting at set intervals”)

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⚖️ VERDICT:

The one-stop-shop for habit building.

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4/5

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⁉️ What habit did you build that you are proud of?!⁉️

For more book reviews and good reads, check out the Reading Lists!

Thoughts on: Never Spilt the Difference by Chris Voss

Except for a few naturals, most of us hates negotiation at first. We get nervous, our hands sweat and our thinking breaks down.
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But it’s not really the person across the table that scares us; it’s conflict itself.
Humans are made for living in tribes and getting along with the group is a natural priority for most of us.
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I’m avoid conflict. I avoid negotiation.
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“The first step to achieving a mastery of daily negotiation is to get over your aversion to negotiating.”
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This book changed my view of negotiation; I’m now in love with it! And a mostly due to the fact that we created Book Club/Implementation Group around this book where really put the tactics into immediate use in real life situation alongside our theoretilcal studies.
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📝 The Pinocchio Effect: The number of words grows with lies. When people lie they use more words.
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📝 “No, is the start of negotiation, not the end of it.” The truth of this simple statement became clear to me when I payed attention to how I negotiated with my son. Once I had said “no” to one of his request was usually the time when I would opened myself to hearing him out. That’s when I was ready to consider the possibles and we could work something out together.
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📝 The real meaning of ‘no’:
🔸I’m not yet ready to agree.
🔹You are making me feel uncomfortable.
🔸I do not understand.
🔹I don’t think I can afford it.
🔸I want something else.
🔹I need more information.
🔸I want to talk it over with someone else.
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⭐️ TAKEAWAY:
The Accusation Audit is a favorite tool of mine that I used a lot recently (swipe for example). “You make a list of every unreasonable, unfair, crazy, ridiculous accusation your gut instincts are picking up that the other side might say about you.” When we acknowledging negatives they lose their power.
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⚖️ VERDICT:
If Atomic Habits is the definite book on habit building than this is definite book on negotiation. It can seem a bit manipulative, but if you see past that—and make an effort to use the tools in this book in everyday life with no delay—then it might be the most valuable reading you will do this year.
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4/5
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⁉️ What are your favorite negotiation tactic?⁉️


For more amazing reading experiences then check out my Reading List!

Thoughts on: “The Netocrats” by Bard & Söderqvist

I tried to explain this book to a colleague before christmas break; how it utterly fashinated me, even though I feel I only understood it partly, and how it had provided me with a new lens with which to see the world.

It must have caught his interest, cuz when I got back to work we had lunch and he told me he had devoured the book and was working his way through another work by the same authors, Digital Libido, and was enthusiastically urging me to do the same.

The book, written in 2000, talks about a new paradigm. The transition from capitalism to informationalism in the wake of the internet era and how, like any genuine revolution means that the whole Darwinian system of punishment and rewards are restructured, introducing a new over and underclass.

The idea of this new system, the Netocracy, was invented in the 90:s is re-invented in this book by contemporary Internet philosophers Alexander Bard and Jan Söderqvist.

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📝 Before we ran away from strangers that looked strong. Now we engage them and gain mutual benefits.

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📝 The Consumtariat: Consumption rather than production is the role of the new underclass.

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📝 Politicians are selected based on their value as entertainment and what narrative they can fit into. They are elected to to feed the headlines.

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📝 Money will follow attention, not vice versa. The only hard currency on the net is attention.

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📝 Knowledge, contacts and exclusive information replaces capital for the netocrat.

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📝 “Technology plays its own hand”

Take the clock: innocent enough of an artifact. But this infernal little machine, with its introduction of second and minutes, have retrospectively given a whole new meaning to our perception of time.

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📝 “Giving birth is simply not fashionable anymore.”

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⭐️ TAKEAWAY:

Great book to read before reflecting on how to navigate the 3rd decade of the 21st century. Is what you do professionally raising in value or is it losing its value in this new paradigm?

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⚖️ VERDICT:

A must-read and total mindf*ck. Being outdated is one of the strengths of this book. Because now, 20 years after the books release, we can see its predictions manifest in everyday life.

5/5

Check out my Reading Lists for more great books!

Thoughts on: A Brief History of Time by Stephen Hawking

Time travel, the beginning of the universe, wormholes and string theory. Considering the complexity of some of these topics it is strange that the book has become an international bestseller. Though, I read somewhere that it is one of the most gifted books; but also the least read.


📝 Children dare to ask questions adults don’t: “Why do we remember the past and not the future.” 👶 Be more like a child.


📝 “The increase of disorder or entropy is what distinguishes the past from the future, giving a direction to time.” 🕰


📝 “There could be whole antiworlds and antipeople made out of antiparticles.” My mother used to say that I shouldn’t be so “anti” everything to me when I was a teen. I guess I was one of the antipeople Hawkingtaled about. 👩🏽‍🎤


However, if you meet your antiself, don’t shake hands! You would both vanish in a great flash of light.


✅ TO DO LIST FOR MANKIND: Come up with a complete and consistent theory that combines quantum mechanics and gravity.


⭐️ Most fascinating to me was to learn about the Event Horizon, which is the boundaries of a Black Hole, and Thermodynamic Arrow of Time.


⚖️ VERDICT:

I have read it twice now and it was actually harder to follow the second time. Probably because I did it on audio and the complicated ideas—at least for my limited understanding—made more sense when they where accompanied by pictures, graphs and illustrations. It think there are more accessible books on the topic that N00bs like me should prioritize. The book is too much at times.

3/5


What your favorite book in the genre⁉️

(For me it’s probably Deep Simplicity, a fantastic book about what happens at the edge of chaos. Check it out!)

For more more great reads and insights–check out the Reading Lists.