Thoughts on: ‘Grinding it Out’ by Ray Croc

Ray Croc was a 52 year when he first met the McDonald brothers in San Bernardino, California. He was impressed with the operation they got going; and the French fries in particular. Ray had seen his fair share of restaurants in his days as a multimixer salesman, but this one was special. The limited menu, the affordable prices, the cleanliness. It was love! ❤️

Ray wondered why the brothers didn’t expand their concept, but the McDonald brothers where not men of such ambition. So Ray took on the expansion himself—and the rest is history.


📝 Ray Croc biggest contribution was the McDonalds franchise system.

📝 “Persistence and determination alone is omnipotent.”

📝 Surprisingly little drama. I feel the rise of McDonald’s has been a pretty smooth ride compared to other business stories I’ve read.

📝 They started to build restaurants after what they called a “monotony index”. The higher the degree of monotony in a town the higher the likelihood that a McDonald’s Restaurants success. Why? Less alternatives to spending the evening at the MD.

🍟 My best combo at the Golden Arches these days is to get a Spring Sallad and a McVegan burger. Wicked combo! 👌🏻

⭐️ TAKEAWAY:

Ray didn’t see his ideas as a grand designs but worked ‘from the part to the whole’. Perfecting every fundamental before moving on to the large scale idea. I wonder if this mindset could be helpful for those of us who are in the process of building Instagram accounts? Would it be beneficial to focus on perfecting one element at the time; pictures, captions, hashtags, timings etc..?


I’m thankful for this little memoir of the first 40 years of McDonald. Love it or hate it, MD is a company we have a some kind of relationship with.

3/5

What your favorite business memoir? 🤔

I think mine are ‘Shoe Dog’ and maybe..’Jack Ma’?!

Photo: @pedagogyofthefresh

Check out Reading Lists for more great reads!

Mini Review – Our Oriental Heritage by Will Durant (Part 4) – The Far East

My longest book to date has reached its end, and this is just the 1st volume (out of 11) in the The Story of Civilization series by Will Durant. This last part focused on ancient China and Japan.

Was it worth it? We are talking about a 50 hour audiobook. Yes, I think so! Does the #sunkcostfallacy play a role in this answer? It probably does! I’ve suffered through a lot of dry talk about pottery and poetry to reach this point.


📝 The feet of girls at age 7 where compressed with tight bandages to prevent their further growth, so that the mature lady might walk with a mincing step erotically pleasing to the men.

In the prescence of a lady the word shoe was taboo.🦶 👠

📝 To know the ‘Dao’ is to surpress ones knowledge. “We have to forget our theories and feel the facts.”

📝 Confucianism: “Only in Christianity and in Buddhism can we find again so heroic an effort to transmute into decency the natural brutality of men.”

📝 Chinese civilization in 2 words: Philosophy and Porcelain.

📝 “Beards where small and always shaved, but seldom of the owner thereof.” oh, I cannot but LOVE Will Durants prose and elegant summaries of the smallest aspects of civilization. 😂

📝 Chinese writing: “The same character is read as different sounds and words in different localities.” I remember seeing Chinese and Japanese students, who where unable to communicate verbally, communicate through written messages when I studied in Japan. 🤯

📝 When the revolution raged they forgot the old sages words. “He who thinks the old embankments useless and destroys them is sure to suffer from the desolation caused by overflowing water.”


⭐️ TAKEAWAY:

“The accumulation of wealth in the hands of the minority is no doubt a universal and apparently unfailing concomitant of civilization.” We see this play out over and over again.

I’m still green but now I at least have a slight understanding of Confucianism and rudimentary understanding of the Chinese and Japanese culture and history.

3/5

Which books is the longest book you read? 🤔

Check out my READING LISTS for more great reads!

Thoughts on: “The Kybalion” by Three Initiates

I read this years ago and thought to myself: “There is something important here, but I’m not able to grasp it fullly yet.

3 YEARS LATER: Reading it again. Maybe the fault wasn’t with me after all? The 7 principles are solid and worthwhile, but the writing is piss poor and the pretense of being written by the mystical “Three initiates”, while in fact it’s very likely written by attorney and New Thought author W. Atkinson, doesn’t really fly for me.

It’s sparked an interest for Hermetism, but the book could have been a pamphlet. The repetition is awful and all the interesting angles are left unexplained with reasoning that it’s beyond the scope of the book or available only “to the ears of understanding.”


Here are some neat notes though 😊:

📝 The “I” observes the “me” that generates thoughts, ideas and images.

📝 The books touches the subject of creativity and how the “I” can WILL the “me” to work on a problem in a certain direction. I personally use this “trick” to delegate creative problems to my subconscious minds. I.e. coming up with a title for a speech, ideas for a posts or find solutions in areas I get stuck. Works like a charm (most of the time).

📝 The higher we rise in the vibrational scale the more obvious the illusionary nature of finite things become.

📝“The possession of Knowledge, unless accompanied by a manifestation and expression in Action, is like hoarding of precious metals—a vain and foolish thing.” We should keep this in mind as we learn. 👩‍🎓 👨‍🎓


⚖️ VERDICT:

Great and timeless concepts are shrouded in what feels like a forced veil of magic and secrecy with the intention to heighten the reading experience—the result is making confused writing even more confused.


💭 THOUGHTS:

I’m weird with New Age/wo wo-books. I dislike the Kybalion; I can’t muster up the energy to finish Power vs. Force—but still praise Dodsons “Level of Energy” and was blown away by learning about Spiral Dynamics. I don’t know what this says about me.


2/5

Which one of the 7 Principle do you resonate with? 🤔

What book do you want to re-read? 🤔

For more books just waiting to be read check out my Reading Lists.

Thoughts on: Educated by Tara Westover

A memoir. Likely one of the best I’ve read.

——

Tara grew up in a pious Mormon family lead by a survivalist father with a fondness for conspiracy theories. His plan was to be fully self-reliant and “off the grid” before the End of Days, an event he was sure to be imminent.

Tara’s story about finding her independence is a powerful one; a narrative so well-crafted I had a hard time putting it down even for my most basic maslowian needs.


📝 Her mother was trained to be a midwife. The idea was that she would deliver the grandchildren ones the family was “off the grid”.

📝 The Protocols on the Elders of Zion: A fabricated document, from 1903, of a secret meeting of powerful Jews planing world domination. Discredited, but it still spread anti-semitism and fueled conspiracy theorists for decades to come.

📝 She read Mormon doctrine in mimicry of a brother that left her for school. “In retrospect I can see that this was my education. The one that would matter.” “The skill I was learning was a crucial one; the patience to read things I could not yet understand.”

📝 Mother was a herbalist and energy worker: “Mother was marketing her product as a spiritual alternative to Obama Care.” Made bank! 💰


⭐️ TAKEAWAY:

It is fascinating how the object of concern for the conspiracy theorist change over time as each prophecy fail to deliver the end of days. When Y2K didn’t happened Taras father lost hope for a while, then the events of 9/11 filled that vacuum.


⚖️ VERDICT:

Now we run into trouble. What are we scoring here?! Our goal is to educate ourself about the human condition and learn how to live well in spite of it. The rating system gives and indication on how well a book meets that goal.

For our learning purposes it’s a good book (3). As a “beach book” it’s excellent! (4 or a 5). Pick it up during summer break (if you have the privilege to have one) then get back to your studies! 😉👨‍🎓👩‍🎓


3/5


⁉️ QUESTON:

Are there any books on the psychology of conspiracy theorists? AND What’s your thoughts on vaccines, Illuminati, Rothchilds, Aliens and government brainwashing? 🤔

Photo credit: @thebookunicorns

For more mind boggling read check out my Reading Lists.

Thoughts on: Everything is F*cked by Mark Manson

A book about hope. About our desperate chase for it. How easily it’s lost and what happens when we don’t have it; How to instill it, and how to overcome it.


📝 “Today appealing to the hopeless is easier than ever before. All you need is a social media account. Start to posting extreme and crazy shit and let the algorithm do the rest.”

📝 Intellectually understanding that we should change a behavior doesn’t help. “Emotional problems needs emotional solutions”. Being more empathetic to myself really helped me quit nicotine.

📝 “While pain is inevitable, suffering is always a choice.”

📝 “Science is singularly responsible for all the greatest invention and advances in human history.” It introduced the concept of growth. Before that the average human died in the same economic state she was born.

📝 Blue dot effect 🔵:

If we expect to see something, we start to see it even where there is none. This has terrible implications for almost everything.

“The better things get, the more we perceive threats where there are none and the more upset we become.” Being a victim of violence used to mean that someone physically harmed someone. Today some use the word violence to describe words that make them feel uncomfortable.

📝 In the lunchroom at the department store where I worked as a teen everyone would discuss shows that aired the night before on TV. We all watched the same tv-shows and sat on the same sofas. Social cohesion held the western societies together. Then the Internet came with endless options and varieties! Maybe we miss the old days?

(ps. Is this why people love Game of Thrones? Because it’s the last shared distraction we have?).

📝 “Most people avoid meditation like a kid avoiding homework.”


⚖️ VERDICT:

Unstructured, oversimplified and a thin overarching theme? Yes, at times. But I thoroughly enjoyed it and it opened my eyes to subjects and problems that deserve a closer look further down the road of my literary journey.

4/5


“…the only thing that can ever truly destroy a dream is to have it come true.” Have this happened to you? 🤔

Photocredit: @chandradyani_

For more excellent books, check out my Reading Lists.

Lab Report: 60-Days of Non-Resistance

Current situation: children, crying, shit everywhere (literally and figuratively speaking), irregular sleep, a constant stream of contingencies and emergencies. It’s a lovely mess! BUT it can be frustrating at times. Condition are perfect for a new experiment.


The Lab Report – 009 – “60 days of Non Resistance”

Non-resistance is about letting things unfold as they do. Life is a mess. Instead getting frustrated by trying to control people and situations we can accept things to be as they inevitably are.

To offer no resistance to life makes you feel light and at ease— at least that’s the theory! Let’s look at the results!


Short term effects: ⭐️

– I was going to do this experiment for a month, but it took me a month just to get in the habit of catching myself in my resistance. Usually I realized what had happened only in hindsight.


Long term effects: ⭐️⭐️⭐️⭐️

– My close relationships have improved.

– It feel pretty good to be able to stay in control when the storm comes.

– It’s still unknown to me how I’m able to handle bigger setbacks since only minor one occurred during the test period.

– Stress levels has gone down.


Sustainability: ⭐️⭐️⭐️⭐️

– How long it takes to build a habit of non resistance might differ depending on you life situation. You might or might not have a life situation where you have a lot of opportunity to practice.


FINAL VERDICT: ⭐️⭐️⭐️⭐️⭐️

– A few days ago my wife complemented me on how patient and helpful I’ve been recently and how it had really made a difference during these first chaotic months with a newborn (she doesn’t know about the experiment (I think!).

– I actually kept productivity up during this experiment. I thought not forcing and resisting life would lead to less productivity.

– I’ll continue this going forward.


Related reading:

📖 A New Earth – Eckhart Tolle 📖

📖 The Bhagadvad Gita 📖


How do you handle the twists and turns of life? 🤔

Check out Lab Reports for more!

Thoughts on: “Don’t Sleep There are Snakes” by Daniel L. Everett

Daniel, linguist and Christian missionary, spent decades in the amazon jungle trying to learn the curious language oh the Piranhã in order to do a Bible translation.

He was not the first person to try to convert these Amazonians. For 200 years people have traveled there to spread the good news’, but not a single Pitahã has ever taken the bait. They are just not in the marked for being saved!

It is a lovely account of immersing fully into a foreign culture, and the discoveries Daniel made had linguists pull their hair, since it crushed old assumptions about foundation of human language.


📝 Immediacy of Experience Principle: if you haven’t experienced something first hand your stories about it are irrelevant. The is the case for Pirahã.

📝 The Pirahã consumes everything they hunt and gather instantly. The don’t salt or smoke their food like other Amazonian tribes.

📝 Among the piraha the youth gets no sense of teenage angst, depression or insecurity.

📝 Piraha have no creation myth or oral history. (❗️)

📝 Left and right = “up“ and “down” river. They oriented themselves by external means, not relative to their own bodies.

📝 “Theories effect our perceptions; they are part of the cultural information that constrains the way we see the world around us.”


In the end it was Daniel that became the convert and started to doubt his own beliefs. He was turned from believing the bible was the exact word of God to go as far as challenging the value for myth in its entirety.

⭐️ TAKEAWAY:

Perception is learned. We experience the world according to our experience and expectations, “not always, perhaps never to how the world really is.”

Learning about the Pirahã culture is fantastic but the linguistic details can be quite exhausting at times.

3/5

Check out my Reading Lists for more great books!

Thoughts on: “The Denial of Death” by Ernest Becker

We know we are going to die someday. This is the unique problem of the conscious animal. We know it but we don’t feel it because we need to repress this truth in order to function.

So what to do? It’s really hard to accept that we are just worms in the dirt. Especially when our nature is so paradoxical; the body being so animalistic and limited yet our minds so godlike and boundless. We are gods with anuses.

What we need is a lie. A vital and grand one that we can always rely on. We need something that transcends us, some system of ideas and powers that embed us, whether it’s a flag, the proletariat, a guru or religion.

Kierkegaard, Freud, Jung, Maslow and Fromm are some of the characters you’ll get to familiarize with during this journey. I felt like each chapter demanded a following period of reflection. I was absolutely taken aback by this book.

freud meme


Some notes:

📝 “I believe that those who speculate that a full apprehension of man’s condition would drive him insane are right, quite literally right.” Damned if you do, damned if you don’t. 😨

📝 Man is beaten down by life and the world; “beaten because he fails to face up to the existential truth of his situation— the truth that he is an inner symbolic self, which signifies a certain freedom, and that he is bound by a finite body, which limits that freedom.”

📝 How much of experience do we let in?The schizophrenic allow for too much; the depressed too little.

📝 Anxiety is the possibility of freedom.

📝 Ideally man is “…fully in the world on its terms and wholly beyond the world in his trust in the invisible dimension.”


⭐️ TAKEAWAY:

If life is an insurmountable problem, and we can’t live with the truth of our situation then the question is on what level of illusion to live our lives on.

This book really checks all the boxes for me:

✅It’s complex and nuanced – yet I don’t feel totally lost (expect that fu*king castration complex.. I just do get it…🤷‍♂️ ✂️ )

✅ I started the book being one person, came out of it as another. (SWIPE for example 😉)

✅ Checked one book of my reading list – added a dozen!

Loved it!

5/5

Find more fantastic books in my Reading Lists or get this at Amazon

Thoughts on: “Martin Luther” by Eric Metaxas

Luther rejected the practices of the Roman Catholic Church and the practice of selling indulgences (get out-of-jail-free cards for purgatory, basically.) in particular. Thereby he started the era known to us as the Reformation.


Let’s jump right into the notes:

📝 He was about to become a law student when he got trapped in a lighting storm. Praying for his life he uttered: “Ich will ein Munk werden” (“I will become a monk”). The storm calmed and it was so.

📝 1476 the market for indulgences where expanded beyond the living. Now you could pay for the sins of the dead too!

📝 Luther heroically posting his truths on the wooden church door in Wittenberg is fiction made in hindsight. What Luther actually posted was an invitation to debate….which no one attended.

📝 Two things fueled the Reformation: the printing press and Luther writing in German (instead of Latin). Luther’s writing spread like wildfire which was unintentional. It was as if a hastily written email to a friend was accidentally forwarded to a major news corporation.

📝 “A simple layman armed with scripture is to be believed above a Pope or council without it.”

📝 “This life is the shithouse compared to the glories of heaven” – Luther 😎

📝 FUNNY STORY: A nobleman asked if he could buy indulgences for a future sin and a preacher named Tetzel said he could. When the peacher was about to leave town the nobleman robbed and beat him up and left with the comment: “this was the future sin I had in mind!”. 😂😂


Overall solid, VERY solid book. I enjoyed it far more than I ever thought I would. Also it felt good to fill another gap in my history education; the Reformation.


What biographies have you planned for this year? 🤔

I would like to do another political leader (a president or Churchill) or a Nietzsche bio 💪🏻

4/5

Check out my Reading Lists for more great reads!

How to Nietzsche?

“The struggle of maturity consists in having found again the seriousness one had as a child at play.” – Friedrich Nietzsche


Every time Nietzsche is referenced in books I pay extra attention because I know it’s likely that something utterly profound and insightful is being offered.

He intrigues me, but I’m pretty much oblivious about his work and life.

Where and how do I get started on studying Nietzsche? What your relationship to this man and his work? 🤔

I need your help here! 🙂