Thoughts on: The E-Myth Revisited by Michael E. Gerber

Have you gotten the entrepreneurial seizure yet? That’s when a person with technical skills decide to go out on his/her own and start a business. The Technician turning business owner! The Boss is dead! hurrah! What could possibly go wrong?!

Most small business don’t even have a plan. It runs on gut feeling and intuition and that seems to work fine in the beginning—-until you run into a problem or when things start to take off.

You become a “busy fool”

The business that was supposed to free you becomes your prison. It can’t operate without you. It becomes the work you love to do + everything else, and YOU are now your own biggest liability.

The problem is not your business: it’s you! You need to change your perspective. You need to start working on the business—not in the business! You need to build a business that works without you and this book has the blueprint for how to pull it off.

📝 The Fatal Assumption 🤦‍♂️:
“If you understand the technical work of a business then you understand the business that does that technical work.” I.e a hair dresser starting a hair saloon.

📝 Pretend you are going to franchise your business. This is the game you have to play and your model needs to support:

– 5000 more copies of your business.
– Provide consistent value, predictable service, and exceed customers expectations.
– The work will be performed by by people of the lowest possible skill necessary.
– Stand out as a place of impeccable order.
– All work will be documented in manuals.
– A uniform color dress and facilities code.

📝 “Work on you business, not in your business”. If you don’t have a business?! The same goes for life: Work in you life not in your life. ❤️

⭐️ TAKEAWAY:
It made me realize how much more work I have ahead of me before my businesses can run without me. But now I know how to get there!

⚖️ VERDICT:
The ideas are golden but the presentation is quite cheesy. This is a great book to pick up if you find your self being a prisoner in your own business.
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3/5

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