Ray Croc was a 52 year when he first met the McDonald brothers in San Bernardino, California. He was impressed with the operation they got going; and the French fries in particular. Ray had seen his fair share of restaurants in his days as a multimixer salesman, but this one was special. The limited menu, the affordable prices, the cleanliness. It was love! ❤️
Ray wondered why the brothers didn’t expand their concept, but the McDonald brothers where not men of such ambition. So Ray took on the expansion himself—and the rest is history.
📝 Ray Croc biggest contribution was the McDonalds franchise system.
📝 “Persistence and determination alone is omnipotent.”
📝 Surprisingly little drama. I feel the rise of McDonald’s has been a pretty smooth ride compared to other business stories I’ve read.
📝 They started to build restaurants after what they called a “monotony index”. The higher the degree of monotony in a town the higher the likelihood that a McDonald’s Restaurants success. Why? Less alternatives to spending the evening at the MD.
🍟 My best combo at the Golden Arches these days is to get a Spring Sallad and a McVegan burger. Wicked combo! 👌🏻
Ray didn’t see his ideas as a grand designs but worked ‘from the part to the whole’. Perfecting every fundamental before moving on to the large scale idea. I wonder if this mindset could be helpful for those of us who are in the process of building Instagram accounts? Would it be beneficial to focus on perfecting one element at the time; pictures, captions, hashtags, timings etc..?
I’m thankful for this little memoir of the first 40 years of McDonald. Love it or hate it, MD is a company we have a some kind of relationship with.
What your favorite business memoir? 🤔
I think mine are ‘Shoe Dog’ and maybe..’Jack Ma’?!
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