Social media companies needs us to keep returning to them and to make this happen they collect data about us. That data is used to give us more of what engages us the most and in that way creating wealth for the platforms.
The problem is that what engages us most are content that evokes fear, anxiety and outrage. And that’s what we get!
📝 BUMMER Platforms: Service like Facebook, Twitter and Instagram are “driven by a business model in which the incentive is to find customers ready to pay to modify someone else’s behavior.”.
📝 A key point to remind yourself about: For services like a Facebook, we are the product, not the customer.
📝 We talk to our BUMMER connected products like they where humans, but it works even better if we do it in a way that makes you behave more like machines. (I.e. me interacting with my Google Assistant 😂)
📝 Podcasts are still not BUMMER. They are made by real people that are known to the listener. They are build on a sense of personality and context. It’s also harder for the listener to jump from one audio snippet to the next.
This short book only scratched the surfaces of the problematical issues social media brings to the table but does so in a good way!
If you want to get more depth with social media, clickbaiting and algorithms then read these books:
Media manipulation and Fake news.
How to live in a society of algorithms.
How the internet is changing the way our brains works.
Social media and the renaissance of public shaming.
What book would you add to the list above? 🤔