Thoughts on: “Think Like a Freak” by Levitt & Dubner

📝 Experiments: “It fun! Once you embrace the world of experimentation the world becomes a sandbox in which to try new ideas, ask new questions and to challenge the current orthodoxies.” 👌🏻


📝 “Don’t listen to what people say, watch what they do.”

There is a gap between the incentives people say they care about, and those that ACTUALLY changes their behavior. (Money and being like everyone else are powerful incentives, but we don’t like to admit it).



The book is filled with entertaining examples of how one can benefit from thinking unconventionality and out of the box, but as a whole it’s very shallow. If you want to improve your ‘ruling faculty’ you should read these instead:


🔥‘Influence’ by Cialdini


🔥 ‘Thinking Fast and Slow’ by D. Kahneman



The book talks about knowing when to quit something and when to stick with it. Due to the Sunk cost fallacy we are prone to continue to spend money and time on endeavors we are already heavily invested in. Consider the the opportunity cost (what you have to give up in order to choose something else.) of what you do every now and then!


A while ago I quit studying Chinese. I was very serious about it and I spent some good money on teachers, books and language apps. But the biggest investment was in time. It was really hard to quit after hundreds of hours of practicing Hanzi characters and tunes (Chinese is not only hard to write, its impossible to pronounce too 😈). The sunk cost fallacy was strong. But it would be insane to continue, since I would probably have to study for the rest of my life to reach the level of a Chinese 5-year-old, and by that time everyone will probably have a Babel fish in their ears translating in real-time anyway.


So I quit! The opportunity cost was too high. I had too many other interest to pursue. I don’t regret it one bit!


What are you happy you quit? 🤔 Let’s make quitting sexy again! 😉


Photo credit: @ha77on (Instagram)



Published by BookLab by Bjorn

Book reviewer and human lab rat on a mission to put life changing books in the hands of 1 million people. By providing reviews of the best books money can buy on the topics of psychology, philosophy, human nature and human potential, I hope to inspire you to take on the calling to lifelong learning.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: